Introduction (Inside Cover)
When tackling the mighty subject of John Deere and the company today you can only admire what has been achieved by them, sound products, quality build and above all investment for the future. One must also not forget in this world of takeovers, buyouts, mergers and dissemination that Deere & Co has seen all around it, the company is still its own entity and in this day and age that's something to be very proud of indeed. When you think of the company, green and the leaping deer come to mind straight away that's been created for so many years and I am proud to be associated with its tradition.
In some ways the colours used today by the company are basically similar to when tractor production took off with the purchase of the Waterloo Gasoline Engine Co, Waterloo, Iowa in 1918 and certainly stand out from the crowd. In this the 21st century these two elements are nothing but eco friendly to the environment we live in, which just shows how that famous individuality has kept the company ahead in so many ways. That very much stems from the 'New Generation' which, was put on line in 1960 some 50 years ago and as other companies floundered John Deere has not looked back since.
Moving on in time other tractor companies had labour problems particularly in the 70s and 80's. It just got better for Deere a steady hand and working hand in hand with the unions has certainly paid dividends for the company and staff alike they are all proud to be part of that John Deere tradition. Agriculture and farming are very much an up and down game and going with the flow of things has been a key factor for the success of the company as well keeping something in the bank just in case has always being a wise decision at times.
Life was very tough for John Deere when he started out particularly with the loss of his father at a young age when on his return journey from his father land Great Britain to Vermont, USA. John Deere lived in the crowded state of Vermont in those formative and he had a lot of failure early on but he kept his head high and battled through and didn't rely on others. After he travelled east to Grand Detour, Illinois in 1937 he started to repair his friend Leonard Andrus broken pitman shaft in his saw mill one of his first jobs, he was told about the problems of the sticky soil and finding a plough to break the land up satisfactory.
Thinking about the smooth surface of the pit saw (two handed) he fathomed a simple hard surface but polished steel plough mouldboard that did the trick and set him and his family on their way to success. In fact that very first original plough still exists at the Smithsonian Institute, Washington. John Deere was not a great inventor as such, but a great organiser, reliable and his enthusiasm knew no bounds. In fact just to show what good products the company made they introduced a steal-beam walking plough in 1867 that was still in demand during the 1940's.
That reliability and strength of depth gives Deere & Co something very special which is shared by all those who work and use John Deere equipment today, long shall it remain so.
All I have to add is sit back and enjoy this ground breaking book that is certainly different in its way to what you have come across before.
Very lastly I dedicate this work to Don Macmillan the father of John Deere in the UK when it comes to preservation and the 'New Generation.'