Among the 'major players' currently competing for a share of the global agricultural machinery market, Fiat was historically the first to venture into manufacturing tractors. It all began on the morning of Wednesday 14th August 1918, in the Nichelino countryside outside Turin, when the civil and military authorities attended the baptism of the Fiat 702 agricultural tractor.
Sales began in 1919 and since then Fiat has built over 1,000 models, with several million examples being despatched to all four corners of the globe. There has never been a comprehensive history illustrating the origins of this phenomenon and the subsequent developments that have allowed the company to take on global dimensions. In order to fill this gap, the Fiat Historical Centre has provided invaluable help in making its rich photographic archive available as well as the documentation required to trace such a broad and complex story.
The events described in these pages are a stream of technical, industrial, financial, social and cultural episodes representing a by no means secondary part of the great Turin-based brand's history.