This remarkable collection of Massey Harris, Ferguson and Massey Ferguson advertising material charts 150 years of tractor and agricultural machinery progress; in terms of both the machines offered and the social and field situations in which thev were used. The selection also highlights the changing focus of the advertising, as well as changes in artistic approach and print production technology.
This wonderfully evocative collection includes machinery advertising from many of the companies which became part of Massey Ferguson's international portfolio. Companies taken over by Massey and Harris before and after their amalgamation in 1891, the Ferguson heritage and Landini are all included. The link with H. V. McKay and Sunshine products in Australia, and the Massey family involvement with the L. D. Sawyer company in Ontario are also featured.
The book will be of value to all those interested in the history of Massey Harris, Ferguson, Massey Ferguson and related companies; tractor and machinery enthusiasts; farm machinery and agricultural historians; advertising and marketing professionals and literature enthusiasts. The book is a valuable complement to the author's earlier works on the history of Massey Ferguson and Ferguson.